4 Tips for a Smooth Ecommerce Website Migration

4 Tips for a Smooth Ecommerce Website Migration
ecommerce website


You’ve been able to attract plenty of traffic to your ecommerce website and things are looking good. Incoming traffic is encouraging while the conversion rates are also booming. Everything's looking rosy and all of a sudden the reality dawns upon you. Your existing ecommerce platform cannot handle the increased traffic influx. When it comes to choosing the ideal ecommerce platforms, most of the website administrators and business owners are able to make the right decision. Right in the sense that they opt for an ecommerce solution that is scalable and robust. There are plenty of others among us though who are not able to choose the right option. And so they end up ruining the opportunity through their lack of foresight.

Website migration seems inevitable for everyone belonging to the second lot. Downtime on your website can prove fatal to your growing online business and it’s a pretty scary prospect after years of hard work. We've done a post on simple steps to migrate your business website to WordPress. While that post was specific to the WordPress platform, we have decided to do a general post on website migration. This posts brings to you some handy tips that won’t let let your revenue suffer.

1 - Do Not Cancel Your Hosting Plan Before Migrating


This is an important issue and many a ecommerce website owners fall prey to committing mistake in this regard. There is no need to cancel your hosting plan with the current host before your ecommerce website is completely transferred to the new server. The migration can take from several hours to even a couple of days. Cancelling your host plan therefore will result in downtime and this will adversely affect your business revenues. We suggest that you inform your current host about the moving process well in advance. This process allows your customers to carry out transactions at your website till the end. You can visit this link to know how to choose a suitable hosting plan for your ecommerce website.

2 - Backup Your Data


We’ve done detailed posts in the past regarding smart website backup strategies. You should create backup of your files and download them before your move. The database is downloaded in a compressed format. It is highly advisable not to attempt to decompress it as it will be done automatically by the new server once the uploading process is completed.

3 - Redirect Links to Same Pages as Your Old Site


When it comes to an effective Search Engine Optimization (SEO) strategy, link building is an important pillar. Your website gradually accumulates a number of links from all over the web due to your marketing strategies. Losing these links can severely dent your chances of ranking high in the Search Engine Result Pages (SERPs). Redirect your links so that they point to the same pages on the new site as they did on the older one. The customers who get referred to your new site from these links won’t feel a thing!

4 - Test Your Website Thoroughly


Run a detailed test of your new website and ensure that it provides the required user experience to the customers. The interactive features of the website that deal with the customers have to be given due importance and should in no way hamper the user’s experience while he/she traverses through your new site. It is very important to keep in mind that two in every five users abandon a website if it takes more than three seconds to load. It is advisable to migrate to a new server whenever the current one starts lagging. But when you do decide to migrate your ecommerce website, paying heed to the aforementioned tips will keep you safe from harms way.



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