5 Quick Tips to improve your Site’s Accessibility

5 Quick Tips to improve your Site’s Accessibility
Accessibility

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Re-designing a site is a tricky thing. But when you do so, you might not want to risk your site traffic dropping off. In fact, revamping a site is one of the biggest SEO challenges that a brand can face.How will the website perform in the search engines? What will happen when the site is launched and available for public access? What will happen to all 404s? How will the existing links to nonexistent pages work? All these questions can be quite overwhelming.WordPress Developer London experts suggest that if you are currently improving your site’s design or planning for a full site rehaul in the near future, here’s what can be important:web

Search Engine Optimization (SEO) should be a part of the process:

Your designers, developers and SEO experts need to have regular interactions during a site redesign. SEO expert analyzes things from a traffic perspective that an information architecture, designer and developer might miss.

Ensure everything works in sync during the launch phase:

“You don’t want to rush your site’s launch. We have seen some of the biggest websites and brands missing out important SEO steps just because they were too worried to meet the deadline,” says WordPress Developer London Experts. Deadlines shouldn’t be more important than catching search traffic. It’s crucial to understand that your designing team is assigned realistic deadlines.So, now that we got hold of the two important ideas, let’s dive back to 5 ways of improving site accessibility.
  1. Work with a consistent layout and structure

Adopting a consistent layout and structure will help your site visitors with quick and easy navigation. All the main elements of your website I.e. banner, navigational menu, and sidebar should all appear in the same location throughout the site. You also want to ensure that these elements are highlighted with a consistent heading structure on all site pages. This is important as it will help those with cognitive impairment and those who use a screen reader application (that reads out text).
  1. Your message comes first, so eliminate distractions

When designing a website, your message should be highlighted as the main element of your website. Whether it is a landing page or a blog article, your message needs to be on the front and center.This is one of the most important aspects of web designing, especially when we talk about improving site accessibility. By making your content easily accessible allows you to retain your site visitors. As users can easily extract the information they need, they are more likely to visit another page on your site.Although websites vary in their layouts, there are three common distractions that can be eliminated to improve user experience:
  • Sidebar infusion,
  • Decent use of scrolling elements, and
  • Minimize or get rid of the pop-ups.
  1. You need to focus on your site’s speed and performance too

With millions of people having access to mobile devices, you cannot afford to ignore how your site performs when accessed from different platforms. Slow loading pages aren't just annoying but will turn your website visitors away from your content.About 47% of consumers expect your web page to load in under 2 seconds as reported by Kissmetrics. You can end up losing 40% of your site visitors if it takes your site more than 3 seconds to load. Hence, it is essential to check your website for page speed and fix any issues that are preventing your site to perform better.Unfortunately, almost all famous page speed tests (I.e. Pingdom, GTmatrix) work on unthrottled connection. Which means they take internet speed out of the equation and calculate results based on the technical aspects only.The problem is, the page load time test results you get with these tools represent only a tiny fraction of your site users. So, it’s important that you test your site for speed and performance on tools that allow you to check the impact of internet connectivity on your site’s loading time.
  1. Clearly, display your CTAs

To have an effective website design, your call-to-action buttons need to be prominent. When we talk about mobile, you don’t want to overwhelm the user by squeezing more than one CTA on the screen.The best way to determine which CTA needs to be added to each page is to assign a goal to each of your landing pages. Figure out whether you are aiming to get more downloads, win subscribers, encourage sales or catch some buzz on social media. Your CTA needs to focus on that primary goal.You can win an edge over your competitors by focusing on your CTAs. That’s because 53% of the websites are reported to have CTA buttons that take users more than three seconds to identify.
  1. Consider including a search function

Trying to simplify your 20 to 30 different options long menu to fit on one page might seem impossible to try. But it can be done, especially if you include a search bar to your website. Adding a search bar to your site allows your user to easily look up information they need and eliminates the need for relying on a large and complex menu.This feature is a must for e-commerce sites. If you take a look at Amazon’s home screen, it displays a search bar right on top of the page highlighted with a sharp color to grab attention. And because of its smart design tactics, Amazon sells over 12 million products by allowing its users complete ease in searching for things they are EXACTLY looking for.

Conclusion

From simplifying your menu choices to designing clear CTA buttons and incorporating a search option can elevate the performance of your site. But if you think your website needs a more detailed analysis or a complete re-design, it’s time you Hire PHP Developer. No matter what, just make sure your site loads in less than 3 seconds on both mobile and desktop.

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