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Keeping your WordPress website can be a bit taxing as there are a number of areas that you would like to keep on top of. Some of the technical areas of WordPress become quite complex for the non-technical folks. So, you need to hire dedicated PHP developers in order to keep your website well fueled. Obviously, you want your developers to transform your website into a fast, smooth, optimized and search engine friendly entity. A web developer has to play with all the essentials that WordPress brings with it such as phpMyAdmin, modifying .htaccess and on-page SEO.
This post will address some of the crucial areas of your website that your hired PHP developers should focus on regularly to keep it in a shape it is meant to be. We hope that following these tips will help drive traffic to your website while engaging the visitors simultaneously.
1 - Create a Backup of Your Website
Backing up your website data is similar to your insurance policy. You don’t need it too often but when you do end up needing it, you will thank your lucky stars. It is always advisable to maintain a backup of your website and store it at multiple locations including both local and in the cloud. The backup should consist of all the files in addition to the database. Creating backups for your website has been made much easier by WordPress plugins. Some web hosts also offer daily automated backups in their hosting packages.
2 - Keep Your Themes and Plugins Updated
It is always important to keep your themes and plugins updated. WordPress offers regular updates for its core files which come up with a number of security improvements on a regular basis. This can help you stay on the safe side from being hacked. You can proceed with a manual update of WordPress core files or ask your web host for an auto-update configuration. Plugins add multitudes of functionalities to your websites. Before going for a certain plugin, it is always safe to check its compatibility with your WordPress version and its credibility. With regard to plugin, it is also important to keep them updated while also take some time out to delete those that are not being used. Finally, you also need to have your theme updated regularly as well.
3 - Clean Your Database
Maintaining your database is of vital importance for efficient, smooth and fast running of your website. The database is likely to grow in size gradually as you add themes, plugins, content, comments etc. which can lead to increased loading times. It is always advisable to keep cleaning up your database and throwing out all the unused stuff regularly.
4 - Ensure the Website’s Functionality is Up to the Mark
The website’s functionality is concerned with providing your users an appetizing user experience. You want your website visitors to keep coming back to your website. For this to happen, you need to make sure that your website is compatible with different devices and web browsers.
Moreover, you should keep on testing your forms regularly to ensure that their functioning is up to par. Navigation that leads a user to a broken link or to a wrong location can be really irksome. So, check your navigation and mobile responsive navigation from time to time. You also need to ensure that the website is free of any 404 errors. A 404 error is returned when a browser goes looking for a certain page and is unable to find anything. Keep checking your page loading times as an increased loading time can adversely affect your Google rankings. For a faster loading time, you should use a well coded theme and optimized images.
5 - Ensure Your Security Measures are Up-to-date
A hacked website can be detrimental to your business so it is always advisable to ensure that your security safeguards are functioning properly. You need to make sure that you are using the latest version of WordPress and also ought to check for the presence of any malware or for anything suspicious. A decent security plugin can also do the trick for you. However, keeping a strong username and password and all the files updated should keep your website safe from any intrusion.
6 - Keep Your Website SEO-Friendly
Pay lot of attention to on-page SEO. Sift through some of your blog posts and ensure that the title is wrapped in H1 tag while the headings and subheadings are wrapped up in H2, H3 and H4 tags subsequently. Adding appropriate meta description and keywords is also essential. Make sure that the images you are using are optimized and bear propitious file size and titles.