Would You Like A FREE INSTANT QUOTE?
An E-commerce website should be designed in such a way that their visitors find it easy to search for desired product without any hassle. As a customer shops his/her way through your eStore, it is essential that pertinent information is provided to them. A customer should be able to make informed decisions during all the phases of shopping. A healthy user experience for a customer at your website will then translate into enhanced traffic and hence sales at your eStore.
It therefore becomes mandatory that your website is engaging and user-friendly. This article is going to help you do just that. It addresses some crucial design elements that will assist your website gain traction among your potential clients and maximize your return on investment.
1 - Seamless Navigation
A creative and intuitive navigation helps users in finding what he/she is looking for. Your products and their categories therefore must be properly organized organized to make the task of finding relevant products easier for the customer. The navigation bar and product categories must be clearly visible to the customers as well. Bounce off rates are likely to increase rapidly if users have to work hard in finding their desired products.
2 - Conspicuous Call to Action
When a visitor lands onto your E-commerce website, the banner is the first thing that catches their eye. With the increasing popularity of slider banners, website owners get a great opportunity to showcase their featured products. These should integrate an effective and clear call to action. Its design should compel the user to click at least once on the button. For startups, it may be better to let go of the slider banner for the time being. Placing a static image with a cool introductory text is a better option for them. Such an image should inform the visitors of who you are and what you are here for.
3 - Smart Search Options
An aptly sized search bar for searching products is another crucial element of your eCommerce website. The search function furthermore should be able to handle a broad range of queries and provide relevant information to the user.
4 - High Quality Relatable Product Depictions
High resolution images of your products and designs can help create an intimacy with your clients. Similarly, real life images are more likely to grab their attention as compared to mere products. Photographs showing models handling your products gives a chance to the users to relate themselves to your products and gives them a different perspective.
5 - Well Positioned Shopping Cart
Shopping cart should be a permanent feature of your user interface. This feature should be independent of the product or category being viewed by the client. Normally, the shopping cart is placed in the top right of the screen and it should let the client know how many items have been added to it.
6 - Customer Ratings
Additional information about the product such as user reviews, customer rating and feedback can help the client make an informed decision whether to buy or leave a certain product. Similarly, letting the customers rate your products with regard to various features can help you in altering certain characteristics of your product in accordance with the customer demand.
7 - Multiple Payment Modes
In real life, an individual can make payment for a certain product or service using a number of payment options such as cash, credit and debit cards, NFC, cheque, coupons, gift cards etc. Likewise, by providing multiple payment options to your users, you can make the shopping experience more convenient for them. You can also employ plenty of payment options such as cash on delivery, PayPal, Google Wallet, Apple Pay etc.
8 - Hassle-free Check Out
The checkout process should be as simple as possible. Checkout forms should consist of minimal fields requiring only the most important of information. Guest checkouts is also a useful utility as there are a number of customers who do not want to get themselves registered for purchasing the product from your eCommerce store. It should therefore be fast and free of any distractions.If you are looking to hire PHP developers and programmers to help you build an eCommerce website which integrates all the above mentioned key ingredients, do not hesitate to reach out to us.