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Search Engine Optimization is the name of the game these days in the constant tug of war for number one spot on search engines. Whatever your website may deal with, it needs to pop up on the first page of searches in order for you to build online customers. It therefore becomes important to utilize the latest tips in this domain and tweak your website just the right way. So let's discuss the top 5 SEO trends that will dominate 2017 and the coming years.
ACCELERATED MOBILE PAGES (AMP):
The first in our list of 5 is this upcoming trend of Accelerated Mobile Pages. AMP is a new standard for building websites due to the boom of the mobile devices. Google initiated this standard which makes page loading faster than other comparative pages. This way, a web page gets mobile simplified content for instant viewing. Its also been found that pages with AMP rank higher in Google searches. This is definitely a new and buzzing trend which is used by many SEO managers to gain better rankings.
This is yet another aspect of SEO that is based around mobile devices. We in our previous posts have already discussed its scope and importance in the online domain. Responsive web designs that can adapt to mobile devices are the new standard due to many of the users switching to mobile phones and tablets for online surfing. And 2017 will definitely see a boom in this field as almost 5 billion people are calculated to be using smart phones in 2017 and onwards.
Whatever Google displays on its front page for our search query determines which link we might follow. That is where rich snippets come into play. For instance, if we ask Google how to bake cookies, it displays the following page with the necessary instructions.
Its followed by a rich snippet or a featured snippet of the web pages that are relevant to the search. These can be reviews, ratings and other information relevant to any search.
SEO OPTIMIZATION FOR LONG TAILS:
This is yet another aspect of SEO that is on the rise due to engaged user searches. Modern users with their mobile devices in their hands are typing in long sentenced queries into search engines. This has forced Google to change its SEO strategy. Searches that were previously based on keywords are now finding their focus being shifted to the entire meaning of a long tail query. In the above example, if the query "How to bake cookies" is typed into Google, it will return results that are most relevant to the entire meaning of the query rather than keywords within it such as cookies or bake.
With the rise of personal assistants such as Siri and Cortana, the era of voice searches is upon us. More and more mobile users are switching to this technology now instead of typing their searches. And while its use might not be as widespread as actual typed searches, it's definitely growing. Also with the speech recognition error down to 8 percent from 25, this is one tech domain that is improving as we travel into the future. It would therefore be wise for SEO experts to start working on this technology, before it overwhelms the industry.